Cattle Industry Unites Against Rise of Cell-Cultured Protein

The cattle industry is uniting to combat the rise of cell-cultured protein, with national organizations from various countries opposing this emerging technology. Mark Eisele, President of the National Cattlemen’s Beef Association, emphasizes the need for a unified voice against lab-grown meat. The NCBA has launched a ‘Fake Meat Facts’ campaign to educate consumers on traditional beef vs. cell-cultured alternatives. Industry stakeholders are actively shaping the narrative around lab-grown meat to advocate for traditional farming practices.