Chinese e-commerce app Temu to air second Super Bowl ad
Chinese e-commerce app Temu, operated by PDD Holdings, is set to air its second Super Bowl ad and launch a $10 million giveaway promotion, signaling its aggressive expansion in the U.S. market. Despite mixed reviews of its previous ad, Temu’s parent company, PDD, remains committed to penetrating the U.S. market, with plans to offer $5 million in coupons and credits as part of an ongoing initiative. Temu’s heavy investment in marketing, particularly on platforms like Facebook, has resulted in substantial user acquisition, making it the most downloaded app in the U.S. last year.
Vietnamese St. Louisans Celebrate Lunar New Year with Unique Cultural Traditions
Vietnamese St. Louisans in the United States are gearing up to celebrate the Lunar New Year in their own unique way. The nonprofit St. Louis Vietnamese Community has been organizing Tết celebrations in St. Louis for over thirty years, and this year, they are adding a free, family-friendly event at the Missouri History Museum to showcase the special traditions of Vietnamese New Year. Learn more about the upcoming events and the community’s role in keeping multiple generations of Vietnamese Americans connected to their cultural traditions.
Chinese Lunar New Year Celebrations and Consumption Promotion
The Spring Festival, also known as the Chinese Lunar New Year, is a time of great significance in Chinese culture. During this holiday, people come together with their families and friends, exchanging gifts and participating in various traditions. Moreover, cultural and entertainment activities such as dragon and lion dances, setting off firecrackers and fireworks, attending temple fairs, and admiring lantern displays are also widely enjoyed during this festive time. The week-long holiday provides an opportunity for people to travel to different places, contributing to a peak season of consumption in food and drinks, clothing, entertainment, travel, and more. The Chinese Ministry of Commerce designated 2024 as the ‘Year of Consumption Promotion,’ aiming to enhance efforts to promote consumption during the Spring Festival, which lasts for eight days from February 10 to February 17 this year.
UOB Group and CCPIT sign MOU to boost foreign investment and trade between China and Southeast Asia
On Wednesday, UOB Group and the China Council for the Promotion of International Trade (CCPIT) signed an enhanced memorandum of understanding (MOU) to boost foreign investment and trade between China and Southeast Asia. This collaboration will allow more than 350,000…
China’s Internet Sector Shows Steady Growth in Business Revenue and Profits in 2023
China’s internet sector has shown steady growth in business revenue and profits in 2023, according to data from the Ministry of Industry and Information Technology. Major internet companies and related services companies experienced a 6.8 percent year-on-year increase in combined…
China’s Steel Exports Surge Despite Housing Downturn
China’s housing market has been experiencing a downturn, but this has not significantly impacted the iron ore price, as the country’s steel mills have been directing their surplus output to export markets. This has contributed to what the OECD describes…
Report Reveals Over 1,200 APT Attacks Targeting China in 2023
Cybersecurity threats continue to loom large as a recent report by Chinese firm 360 Security Group revealed that more than 1,200 APT (Advanced Persistent Threat) attacks from 13 foreign APT organizations targeted China in 2023. The report, released on Tuesday,…
TikTok CEO announces $2 billion investment in user safety
TikTok CEO Shou Chew has announced a $2 billion investment to ensure the safety of its 170 million monthly active users in the US. This move comes as part of a broader effort by social media platforms to protect young…
Chinese Space Scientists Reveal Scientific Goals and Payloads of Chang’e 7 Lunar Probe Mission
Chinese space scientists have revealed the scientific goals and payloads of the upcoming lunar probe mission, Chang’e 7, which will investigate water ice in the shadow pit near the south pole of the moon. The mission, scheduled for around 2026,…
Study Shows Mutated COVID-19 Strain GX_P2V with 100% Mortality Rate in Mice
Chinese scientists have conducted a study on a mutated strain of COVID-19, known as GX_P2V, which has shown a 100% mortality rate in ‘humanized’ mice. The virus, a mutated version of GX/2017, a coronavirus cousin discovered in Malaysian pangolins in…