Chinese e-commerce app Temu to air second Super Bowl ad
Chinese e-commerce app Temu, operated by PDD Holdings, is set to air its second Super Bowl ad and launch a $10 million giveaway promotion, signaling its aggressive expansion in the U.S. market. Despite mixed reviews of its previous ad, Temu’s parent company, PDD, remains committed to penetrating the U.S. market, with plans to offer $5 million in coupons and credits as part of an ongoing initiative. Temu’s heavy investment in marketing, particularly on platforms like Facebook, has resulted in substantial user acquisition, making it the most downloaded app in the U.S. last year.
Charles Osgood, Veteran CBS Newsman and ‘Sunday Morning’ Host, Dies at 91
Charles Osgood, the veteran CBS newsman and iconic host of “Sunday Morning,” passed away at the age of 91 in his New Jersey home. The award-winning journalist, known for his 22-year tenure as the anchor of “CBS Sunday Morning” and…
CBS Announces New NCIS Prequel Series ‘NCIS: Origins’
CBS has announced a new addition to the NCIS universe with a prequel series titled ‘NCIS: Origins’, focusing on the early years of Leroy Jethro Gibbs. The network has given a straight-to-series order for the show, set to premiere in…
CBS Sneak-Ends Event Offers Exclusive First Looks at Upcoming Primetime Shows
CBS is set to delight fans with Sneak-Ends, a special event offering exclusive first looks at their upcoming primetime shows and messages from the series stars. Us Weekly has obtained sneak peek scenes from the premieres of Fire Country and…