Louie the Raccoon Named 2024 Cadbury Bunny

Meet Louie, the two-year-old raccoon from South Florida who has been named the 2024 Cadbury Bunny by Hershey. Louie won a $7,000 cash prize and will be featured in a Cadbury commercial after winning a bracket-style elimination tournament on Instagram. This unexpected choice has captured the hearts of many and brings a unique and charming twist to the role of the Cadbury Bunny for 2024.