Bud Light’s Bold Move: Super Bowl Ad with Post Malone and Peyton Manning

Anheuser-Busch InBev SA is reshaping public perception of Bud Light with a new Super Bowl ad featuring Post Malone, Peyton Manning, and Dana White. The ad introduces the Bud Light Genie and aims to dispel controversy from a previous partnership. Investors are looking to the potential impact of Donald Trump’s support for Bud Light, while the brand’s future success hinges on appealing to a more youthful audience. AB InBev’s strategy includes upgrading Bud Light, strengthening the brand, and intensifying marketing efforts, with the new Super Bowl ad aligning with this approach.