Derrick White Launches ‘(Derrick) White Ale’ in New Samuel Adams Commercial
Derrick White of the Boston Celtics is making waves with his new craft beer, (Derrick) White Ale, launched in a playful Samuel Adams commercial. The ale features unique ingredients like coriander and orange peel, with $1 from each pint sold benefiting The Greater Boston Food Bank. Fans can enjoy this refreshing brew at the Boston Beer Co. taproom and meet White on launch day. Discover more about this exciting blend of sports and philanthropy!
Busch Light Launches Camo C.U.P. Collection for Hunting Season
As hunting season approaches, Busch Light reintroduces its iconic camo beer cans for the 18th season, alongside the innovative Camo C.U.P. collection. Featuring themed tumblers for deer, duck, and turkey hunters, these oversized cups combine beverage enjoyment with essential outdoor gear. Busch Light continues its commitment to conservation by donating $45,000 to Ducks Unlimited, reinforcing its dedication to outdoor enthusiasts. Explore the latest in outdoor beer gear and support wildlife conservation this season.
Chobani Founder Saves America’s Oldest Brewery from Closure
Chobani founder and CEO, Hamdi Ulukaya, saves the oldest brewery in America, Anchor Brewing Co., from closure after 127 years. Ulukaya acquires the brewery, including iconic steam beer recipes and the Potrero Hill campus, with plans for a revitalized future. His commitment to preserving the brewery’s heritage and traditions shines through as he aims to have it operational in time for Christmas ale production this year.
Amazon Offers Discounts on Select LEGO Flower Sets for Mother’s Day
Looking for a unique Mother’s Day gift? Amazon is offering up to 36% off select LEGO flower sets, including the LEGO Icons Wildflower Bouquet, Cherry Blossoms, Orchid, Succulents, Bonsai Tree, Tiny Plants, and Daffodils. These sets are not only a beautiful gift but also a fun activity for all ages. Don’t miss this limited-time deal to surprise your mom with a present she’ll love!
Craft Brewers Association of Nova Scotia Welcomes Federal Changes to Alcohol Excise Duty
Ottawa is capping and cutting in half the excise duty on alcohol, a move welcomed by the president of the Craft Brewers Association of Nova Scotia. The reduction in excise duty is expected to provide much-needed support and relief to the industry, particularly in Nova Scotia, where the sector has faced significant difficulties.
Guinness Experiencing Renaissance Among Millennials
Guinness, the iconic Irish stout, is experiencing a renaissance, especially among millennials who crave authenticity. This St. Patrick’s Day, the brand finds itself at the peak of its powers, defying industry setbacks faced by other brewers. The 263-year-old beverage is entering what can be termed as its ‘golden age,’ leveraging its strong presence on social media to attract a new generation of consumers. With the rise of ‘premiumization’ in the industry, Guinness has managed to carve its own niche in the market, focusing on authenticity and quality.
Celebrate Women’s Day at NBeer Craft Brewing
Join us at NBeer Craft Brewing for a special Women’s Day event celebrating the remarkable women in the world of craft beer. Enjoy a guided tasting session led by talented female brewers, indulge in beer-infused treats, and engage in thought-provoking discussions about the evolving role of women in the beer industry. Book your tickets now for an unforgettable experience filled with flavor, fun, and camaraderie!
Controversial Cerveza Cristal Beer Commercials Integrated into Star Wars Films
Discover how an innovative yet controversial advertising strategy led to a legal confrontation between George Lucas and Chile’s channel 13, after Cerveza Cristal beer commercials were seamlessly edited into the Star Wars films. The unconventional advertising strategy prompted legal action from Lucas, sparking discussions on the boundaries of creative advertising and the protection of artistic integrity.
What’s Happening in the Queen City This Weekend
Discover all the exciting events happening in Cincinnati this weekend, including the 31st Annual Servatii Bockfest, Camp Cooking: Fire and Foil, CORA Bike & Trail Expo 2024, and Cincinnati Cyclones vs. Wheeling Nailers. Don’t miss out on the fun in the Queen City!
Cheshire-based Tatton Brewery announces sudden closure after 14 years
Cheshire-based Tatton Brewery near Tatton Park in Knutsford has announced its sudden closure after 14 years of operation due to ‘unprecedented increases’ in the cost of living, fuel prices, and raw materials. The closure reflects the broader struggles experienced by small businesses in the face of economic pressures.