Cheil India Launches Groundbreaking Mixed Reality Campaign for Samsung Galaxy S24 Series

Cheil India launches groundbreaking advertising campaign for Samsung Galaxy S24 series, merging mixed reality technology in a print ad. Campaign invites readers to interact with ‘Circle-to-search’ feature by scanning QR code on print ad. Innovative use of technology aims to deeply engage consumers and set new standard for future advertising strategies. Interactive experience offers virtual tour of India’s cultural diversity, enticing users to explore smartphone capabilities. Targeted at premium customers, campaign provides hands-on encounter with Samsung Galaxy S24.