Grupo Jumex and AriZona Beverages Launch Jumex Hard Nectars
Grupo Jumex and AriZona Beverages have launched Jumex Hard, a new line of malt-based hard nectars available in flavors like Mango, Guava, and Pineapple-Coconut. With a 5% ABV, these convenient, ready-to-drink options cater to the growing demand for refreshing alcoholic beverages that blend fruit flavors with a hint of alcohol. Jumex Hard reflects emerging trends in the beverage industry, offering consumers a delightful and hassle-free way to enjoy flavorful drinks.
AriZona Iced Tea Chairman Maintains 99-Cent Price Point for Over Three Decades
AriZona Iced Tea, known for its iconic 99-cent cans since 1992, has maintained its price point for over three decades. Don Vultaggio, the brand’s chairman and founder, attributes this consistency to efficient production and distribution methods. Despite diversifying into merchandise and alcoholic drinks, the company remains committed to prioritizing the sale of its 99-cent cans. Learn more about AriZona’s unconventional marketing approach and Don Vultaggio’s dedication to offering affordable beverages to consumers.