TikTok Star Tyla Becomes Face of Beats and Alo Yoga Collaboration

Tyla, the TikTok star, has partnered with Alo Yoga and Beats for the new wireless Beats Fit Pro headphones. The collaboration features the viral song ‘Water’ and Tyla’s dance routine, gaining attention from Travis Scott. The campaign showcases Tyla’s excitement for the partnership and the significance of the collaboration. The Beats Fit Pro headphones feature the Alo Yoga logo and pearlescent ‘b,’ with high-performance features and a glossy black exterior. Tyla and Travis Scott have also released the music video for the ‘Water’ remix as part of the campaign.