Adobe MAX

Adobe’s Bold AI Integration Sparks Debate Among Artists

Adobe has taken a bold stance on the integration of artificial intelligence (AI) in its software, asserting that artists who resist generative AI tools may struggle to succeed in the evolving digital landscape. As the company prioritizes AI capabilities in programs like Photoshop and After Effects, the creative community faces a pivotal moment in adapting to this technological shift. Adobe’s leadership emphasizes the importance of embracing AI to thrive, sparking debate about the future of traditional artistry amidst the rise of AI-generated content.