Get ready for a blast from the past as TAG Heuer’s iconic 80s Formula 1 watch is making a comeback in a collaboration with Kith, offering 10 revamped versions of the classic plastic sports watch. These exclusive timepieces will be available for purchase online, but you’ll need to act fast to secure one.
The reimagined TAG Heuer Formula 1 watch, known for its vibrant colors and plastic casing that took the watch world by storm in the 1980s, is set to be released next week. While the original F1 models were mass-produced and widely popular, this revival caters to the current trend of limited editions, collectibles, and collaborations.
In partnership with the trendy fashion and lifestyle brand Kith, approximately 5,000 watches will be up for grabs, divided into 10 unique limited editions. Seven of these exclusive models will only be accessible through Kith’s select boutiques in North America, Japan, and France, as well as their online platform. The entire collection will be on display at the Miami stores of both brands starting Thursday, with sales commencing on Monday.
This revival of the TAG Heuer Formula 1 watch follows the success of Swatch’s MoonSwatch collaboration with Omega, which caused a sensation in the watch industry. The Formula 1, originally launched in 1986, was TAG Heuer’s response to the revolutionary Swatch watch, offering a more sophisticated and higher-quality alternative.
The original Kith/TAG Heuer reissues from the 80s were immensely popular and played a significant role in the resurgence of Swiss watchmaking after facing tough competition from Japanese brands and economic challenges. TAG Heuer’s decision to reintroduce these colorful plastic timepieces is sure to excite watch enthusiasts and collectors alike, tapping into the nostalgia for retro designs and limited-edition releases.
