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The fitness, health, and wellness industry is abuzz as the countdown to the Super Early Bird offer deadline ticks away. Industry strategist Martyn Allison is calling for a shift in approach as the UK General Election looms. Allison emphasizes the importance of showcasing the sector’s proactive solutions to government priorities rather than solely seeking financial support.

In an exclusive interview with HCM, Allison highlighted the need for the industry to lead by example and demonstrate tangible results before requesting government investment. He cautioned against falling behind the curve, citing past instances where delayed action hindered progress.

Addressing the upcoming election, Allison urged industry stakeholders to focus on practical initiatives that tackle health inequalities and enhance existing systems. Collaboration and efficiency were underscored as key drivers for effecting positive change within the sector.

As the political landscape evolves, Allison’s call to action resonates with industry professionals, urging a proactive stance in demonstrating the sector’s value and impact. By prioritizing practical solutions and collective efforts, the industry aims to position itself as a proactive partner for future government engagements.