The annual Wimbledon tennis tournament, known for its prestige and global audience, is currently underway until July 14. With over 50 million viewers worldwide, the event is a significant platform for brands and companies to gain exposure and boost their stocks.

One such company to watch during Wimbledon is Amer Sports (AS). The newly public company, known for producing Wilson tennis rackets, could potentially benefit from the increased visibility and interest in tennis during the tournament. Despite a slight decline in stock performance since its IPO earlier this year, Amer Sports remains a contender for a Wimbledon boost.

Barclays (BCS), the British bank and Wimbledon’s largest corporate sponsor, is another stock to keep an eye on during the tournament. With its prominent presence in the event, Barclays stands to gain from the heightened attention and engagement surrounding Wimbledon.

Ralph Lauren (RL), the U.S. clothing company closely associated with the tennis event, is also positioned to benefit from Wimbledon. As a recognizable brand tied to the tournament, Ralph Lauren could see increased consumer interest and market performance during this time.

With the tournament attracting millions of viewers and attendees, the financial impact of Wimbledon is substantial. In 2023, the event generated record revenues of £350.1 million (US$442.6 million) and an operating profit of £81.2 million (US$102.6 million). The partnership opportunities and brand exposure offered by Wimbledon make it an attractive investment for companies looking to capitalize on the global sporting event.

As the tournament progresses, these three stocks – Amer Sports, Barclays, and Ralph Lauren – present potential opportunities for investors seeking to leverage the Wimbledon momentum and capitalize on the heightened market activity surrounding the prestigious tennis event.