SOUTHWEST AIRLINES MOURNS THE PASSING OF PRESIDENT EMERITUS COLLEEN BARRETT (1944-2024)
Dallas, May 9, 2024 – Southwest Airlines Co. (NYSE: LUV) announced with deep sadness the passing of President Emeritus Colleen Barrett, aged 79. Colleen Barrett, known for her passionate leadership and dedication, passed away surrounded by loved ones.
Colleen Barrett was a guiding force at Southwest Airlines, emphasizing the importance of treating others with kindness and respect. She instilled the values of The Golden Rule within the company, encouraging employees to provide exceptional customer service and fostering a culture of care and love.
Through her leadership, Southwest Airlines embraced a customer-centric approach, with a focus on employee well-being and customer satisfaction. Colleen Barrett’s influence extended beyond her tenure as President, leaving a lasting legacy that continues to define the airline’s culture.
She was instrumental in establishing the Colleen C. Barrett Institute of Cultural Excellence & Customer Service in 2021, a testament to her commitment to creating a positive work environment and delivering outstanding service.
Colleen Barrett’s impact on Southwest Airlines was profound, shaping the company’s core values and principles. Her leadership philosophy, centered on leading with love and empathy, resonated throughout the organization, inspiring employees to embody the spirit of Southwest.
During her tenure, Colleen held various leadership positions within the company, culminating in her role as President from 2001 to July 2008. She was a trailblazer in the commercial airline industry, becoming the highest-ranking woman at Southwest Airlines during her time as President.
Southwest Airlines President & CEO Bob Jordan reflected on Colleen Barrett’s legacy, describing her as the heart of the airline and a symbol of its values. Her unwavering commitment to hospitality, service, and love has left an indelible mark on Southwest Airlines and its employees.
Colleen Barrett’s influence will continue to shape Southwest Airlines’ culture and ethos, embodying the principles of the Golden Rule and customer service excellence that she championed throughout her career.
