Sony Launches BRAVIA 3 Series 4K HDR TVs in India
Sony India has officially unveiled its latest offering in the television market, the BRAVIA 3 series. This new line of televisions follows the earlier launch of the BRAVIA 7 series earlier this month. The BRAVIA 3 series caters to a wide range of viewers with its diverse size options, available in dimensions from 43 inches (108 cm) to a massive 85 inches (215 cm).
The BRAVIA 3 series boasts a modern aesthetic, featuring a sleek design complemented by a slim stand. One of the standout features of these TVs is the smart remote, which is equipped with six hot keys for easy access to frequently used functions. Additionally, the Eco Remote is made from approximately 80% recycled plastic, aligning with Sony’s commitment to sustainability. The inclusion of an Eco Dashboard further emphasizes energy efficiency and reduced plastic usage.
At the heart of the BRAVIA 3 series is the advanced 4K HDR Processor X1. This powerful processor employs sophisticated algorithms to upscale non-4K content to near-4K resolution, thanks to the 4K X-Reality PRO technology. The series also features TRILUMINOS Pro technology, which enhances color accuracy, alongside the Dynamic Contrast Enhancer that improves contrast for a more vivid viewing experience. Object-Based HDR Remaster technology contributes to lifelike images, while Super Bit Mapping minimizes color banding, ensuring a smooth gradient of colors.
For those who appreciate stunning visuals, the TRILUMINOS Pro display delivers vibrant colors and natural hues. The Motionflow XR technology enhances motion clarity by increasing image display rates and reducing motion blur, making it ideal for fast-paced action scenes.
Audio quality is equally impressive, with the BRAVIA 3 series supporting Dolby Atmos for immersive sound experiences. Additionally, Dolby Vision enhances visuals with striking highlights and deeper darks, creating a cinematic viewing experience right at home. The X-Balanced Speakers, combined with Dual Bass Reflex technology, provide high-quality audio while maintaining the TV’s slim profile.
Viewers will have access to an extensive library of content, with over 400,000 movies and TV episodes available, alongside 10,000 apps and games. The user-friendly interface features a “Tab Structure” and “Personalization” options, making navigation seamless.
For families, the Google Kids’ Profile offers child-friendly controls, ensuring a safe viewing environment for younger audiences. The Google Assistant Hands-Free Voice Search feature allows users to control the TV using voice commands, eliminating the need for a remote control.
In terms of entertainment options, the BRAVIA 3 series includes SONY PICTURES CORE for movie streaming and Pure Stream technology for HDR content delivery at speeds of up to 80 Mbps. As an added bonus, customers receive movie credits for up to five movies and a 12-month subscription to access a curated selection of up to 100 movies.
Gamers will appreciate the BRAVIA 3 series’ support for HDMI 2.1, which enhances gaming experiences with features such as Dolby Vision, Auto HDR Tone Mapping, and Auto Low Latency Mode (ALLM). The Game Menu provides quick access to settings and features like Crosshair and Black Equalizer, allowing gamers to optimize their gameplay.
The televisions are also equipped with Ambient Optimization technology, which includes a Light Sensor and Acoustic Auto Calibration. These features adjust picture and sound quality based on the viewing environment, ensuring an optimal experience. Durability is a key consideration, with XR Protection PRO technology offering resistance against dust, surge, and humidity.
Quick Specifications of Sony BRAVIA 3 Series
- Design: Flush Surface Design, Slim Wedged Stand
- Sizes: 43″, 50″, 55″, 65″, 75″, and 85″
- Display: 4K (3840 x 2160), 50Hz, Frame Dimming, Direct LED, Light Sensor
- HDR: HDR10, HLG, Dolby Vision
- Display Features: Dynamic Contrast Enhancer, TRILUMINOS PRO, LiveColour Technology, 4K X-Reality PRO, Motionflow XR 200 (Native 50 Hz)
- Picture Modes: Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision (Vivid/Bright/Dark/Game)
- Processor: 4K HDR Processor X1
- Audio: 10W + 10W; Bass Reflex Speaker, X-Balanced Speaker
The BRAVIA 3 series is poised to redefine home entertainment, offering cutting-edge technology and a user-centric design that caters to the diverse needs of modern viewers. With its impressive specifications and features, the series is set to make a significant impact in the Indian market.
