Snapchat, the popular social media platform, made a splash at the recent NewFronts event in New York City by unveiling its exciting plans for the upcoming Summer Olympics. The parent company of Snapchat, Snap, announced a significant investment in sports and creators, with a focus on bringing top stars to Paris for coverage of the games.
Among the celebrities set to report from the Olympics are gymnast Livvy Dunne, reality TV star Harry Jowsey, and gamer/comedian Kai Cenat. Snap also revealed a collaboration with Comcast’s NBCUniversal to introduce five new augmented reality lenses featuring Team USA athletes, uniforms, and medal counts.
Aside from its Olympic initiatives, Snap highlighted its existing partnerships with major sports leagues such as the NFL, NBA, and WNBA. This move underscores the platform’s commitment to engaging users with compelling content and immersive experiences.
