Snapchat is making significant strides in India with the bolstering of its leadership team. The popular social media platform has recently made strategic hires in various key areas such as Content, Partnerships, Augmented Reality, Growth, and Sales. This move comes as Snap aims to cater to the increasing number of Indian Snapchatters, doubling its team size in India over the past year.

Managing Director of Snap Inc. – India, Pulkit Trivedi, highlights the unique appeal of Snapchat to Gen Z, emphasizing the platform’s authentic engagement with real connections. This approach has led to rapid growth in India, positioning the country as a crucial market for Snap’s continued investment and expansion.

One of the notable additions to Snap’s India team is Saket Jha Saurabh, who takes on the role of Director of Content, Partnerships, and Augmented Reality. With an extensive background in digital media spanning over two decades, Saket brings a wealth of experience in content creation and distribution. His leadership will be instrumental in developing Snap’s AR creator ecosystem, leveraging the platform’s community engagement and excitement for augmented reality.

Chirag Kohli joins Snap as the Head of Growth, focusing on enhancing user acquisition, engagement, and revenue expansion efforts. Amit Ojha will drive revenue growth through strategic partnerships, further solidifying Snap’s position in the Indian market.

These strategic hires reflect Snapchat’s commitment to serving the Indian community, providing value to advertisers, creators, and AR developers, and contributing to the country’s digital evolution. With a growing user base of 200 million in India, Snap’s localization and expansion initiatives are making a significant impact on community growth and engagement.