Samsung Electronics has announced that its 2024 edition of The Frame has achieved the prestigious Pantone Validated ArtfulColor certification, making it the first display in the industry to receive this recognition. The certification highlights The Frame’s advanced adaptive color technology, ensuring exceptional color reproduction that meets Pantone’s rigorous standards for authenticity under standard lighting conditions.
The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colors under standard lighting conditions, such as at homes or galleries. This feature offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.
Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized the company’s commitment to providing the best possible customer experience. He stated, ‘Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.’
Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under standard illuminant D65. The Frame is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in color fidelity.
Iain Pike, Senior Global Director of Product and Licensing at Pantone, expressed satisfaction with the high quality of the on-screen Pantone color reproduction on Samsung The Frame, stating, ‘Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.’
With this certification, The Frame solidifies its position as a leading display for art enthusiasts and consumers seeking a true-to-life visual experience. Samsung’s continuous innovation in color fidelity technology further enhances the viewing experience for users, setting a new standard for display quality and authenticity in the industry.
