March 8, 2024
These days, working with people from diverse backgrounds is the norm. With more than 221 work sites around the world and operations in more than 74 countries, Samsung Electronics is home to employees of various nationalities, religions, generations and values. Samsung believes respecting diversity and communicating with transparency not only drives individuals to fulfill their potential but also fuels innovation and growth. As the company creates products and services that meet the needs of consumers around the world, this open mindset is seen as the key to true connection and success.
To honor International Women’s Day on March 8 and reflect on the value of diversity, equity and inclusion (DEI), Samsung Newsroom sat down with Samsung employees from different backgrounds — from executives to new hires and DEI managers — to hear their thoughts on the company’s thriving DEI culture.
“Diversity is the engine of sustainable growth in a global company, and Samsung is committed to Innovation for All,” said Younghee Lee, President and Chief Marketing Officer of Global Marketing Office at Samsung Electronics.
“As a global company, our brand philosophy emphasizes solving customers’ problems and helping them enjoy a better life with our technology and innovation, regardless of their region, race or gender in any part of the world. We are making an effort to genuinely share this value with customers while supporting our mission throughout the organization,” she said.
Lee urged employees to establish a culture of accepting differences by “listening to colleagues’ opinions and having open discussions so that each person can fully realize their capabilities based on their unique background.”
In celebration of International Women’s Day, she advised women to always be themselves and trust their potential. “I believe that if women challenge themselves and pursue what they truly want — in a way that’s true to who they are, rather than blindly following others — it will be a meaningful step forward not only for them but also for society as a whole.”
As a designer for Samsung Electronics’ Interaction Design Team responsible for inclusive design, Gunho Chae considers the brand’s wide customer base to develop products and services that respect the diversity of all users.
Samsung developed a glossary of terms to inform its inclusive language and created guidelines and training materials so employees are well-equipped to incorporate DEI values into all user interface elements and images.
“Samsung accepts all customers and recognizes their differences — regardless of their age, disability, family structure, gender identity, race, culture or any other characteristic. We are committed to creating an inclusive environment where everyone feels valued and respected,” said Chae.
