Business

Restaurant Brands Prepare Quirky Promotions for April Fools’ Day

April Fools’ Day is just around the corner, and several restaurant brands are gearing up to celebrate with some quirky promotions. BJ’s Restaurants Inc. is planning to offer a unique treat called the Pizickle Pizookie, while Cheesecake Factory is enticing customers with surprise gifts through its loyalty program. Del Taco is also joining in on the fun with its own special April 1 deal.

BJ’s Restaurants Inc., based in Huntington Beach, Calif., is set to introduce the Pizickle Pizookie on April 1. This special dessert will feature the brand’s signature Pizookie, a warm chocolate cookie topped with ice cream, but with a twist – it will be topped with dill pickle slices for a savory-on-sweet combination. Customers can enjoy the Pizickle Pizookie along with any of the 10 flavors of Pizookie for free with a minimum purchase of $14.95.

Cheesecake Factory Inc., headquartered in Calabasas Hills, Calif., is celebrating April Fools’ Day by rewarding signups to its loyalty program with surprise gifts in their accounts on April 1. The potential awards include a free slice of cheesecake and other exciting treats.

Del Taco, known for its Mexican-inspired cuisine, is also planning a special promotion for April 1, although details have not been disclosed yet.

As April Fools’ Day approaches, these restaurant brands are adding a touch of humor and excitement to their offerings, giving customers something to look forward to on this lighthearted occasion.

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