Purely Elizabeth, the renowned maker of nutritious granola and breakfast foods, has recently launched its first-ever large-scale advertising campaign under the theme ‘Savor the Start.’ This campaign comes at a time when the brand has experienced remarkable success, with a 56% year-over-year growth rate in sales during the first quarter and maintaining its position as the top-selling granola in the Natural Channel for over seven years.
The ‘Savor the Start’ campaign aims to inspire consumers to embrace the transformative power of small choices and the significance of taking the initial step towards progress on their wellness journey. With a light-hearted approach, the campaign will be showcased across various platforms, including connected TV, online video and audio ads, as well as out-of-home and digital displays in key markets such as Los Angeles, Chicago, Seattle, Denver, and Boston.
At the core of the campaign is a creative spot that envisions the endless possibilities that can emerge from simple beginnings, like enjoying a bowl of Purely Elizabeth’s gluten-free granola, known for its crunchy clusters made from organic oats and premium superfood ingredients.
Elizabeth Stein, the CEO and Founder of Purely Elizabeth, expressed her excitement about the campaign, emphasizing the brand’s belief in the power of fresh starts and the importance of that initial step. She highlighted that the campaign reflects their dedication to offering delectable and nutritious choices that empower individuals to make positive decisions.
In addition to the advertising initiatives, Purely Elizabeth has partnered with goop for a comprehensive collaboration that showcases its popular product, Organic Ancient Grain Original Granola, on goop.com, in goop stores, and as part of a goop Kitchen exclusive. Furthermore, a new product, Purely Elizabeth Banana Bread, will be introduced in Los Angeles and Orange County this summer, available for order at order.goopkitchen.com.
Moreover, the brand has announced the upcoming full distribution of its Cookie Granola line, which was launched in the first quarter, at all major retailers starting in July. Consumers can anticipate more exciting partnerships to be revealed in the upcoming months as Purely Elizabeth continues to innovate and expand its offerings.
For further details and updates, interested individuals can visit the Purely Elizabeth website and stay tuned for the latest developments from this leading provider of wholesome and delicious breakfast options.
