Porsche Sold Almost As Many 911s As Panameras And 718s Combined In 2023

911 deliveries surged by 24 percent even though the model is about to be facelifted by Chris Chilton January 12, 2024 at 08:31

SUVs might be Porsche’s bread and butter these days, but the 911 is still at the heart of the business. The company’s 2023 production data reveals that Porsche moved 320,221 units last year, a modest 3 percent more than it did in 2022. Cayennes accounted for the lion’s share of those, deliveries totaling 87,553 vehicles (down 8 percent in part due to the model changeover), while the Macan was just a hair’s breadth behind on 87,355. But 50,146 people took delivery of a 911, which is impressive considering the sports car is exactly that. Even more amazing is the news that 911 sales for 2023 were up 24 percent on 2022’s numbers, despite the 992-generation car coming to the end of its life. Porsche will unveil the facelifted 992.2 car later this year.

Model Sales 2022 Sales 2023

Cayenne 95,604 87,553

Macan 86,724 87,355

911 40,410 50,146

Taycan 34,801 40,629

Panamera 34,142 34,020

718 18,203 20,518

The electric Taycan, which struggled with parts availability last year, also posted double-digit gains, sales climbing by 17 percent