Pizza Hut is making a bold move by entering the burger business with the launch of their new Cheeseburger Melt. This innovative menu item features a parmesan-crusted thin crust loaded with beef, bacon, onions, mozzarella, cheddar, and Burger Sauce on the side, all wrapped up for a crunchy and cheesy experience.

To promote the Cheeseburger Melt, Pizza Hut is challenging burger enthusiasts to ‘cheat on their cheeseburger’ by offering free Cheeseburger Melts and PEPSI® at select fast-food burger chain drive-thrus across the U.S. Pizza Hut delivery drivers are stationed at these locations with QR codes on their vehicles, allowing customers to scan for a chance to redeem a coupon for the new menu item.

Lindsay Morgan, Chief Marketing Officer at Pizza Hut, expressed excitement about the brand’s foray into the burger industry, emphasizing the company’s commitment to delivering exceptional food experiences. The Cheeseburger Melt is just the beginning of Pizza Hut’s burger journey, with plans to offer a range of Melts featuring different toppings and dipping sauces.

Perfect for any meal occasion, the Pizza Hut Melts are designed to satisfy cravings with their signature Thin N’ Crispy® crust and generous fillings. In addition to the Cheeseburger Melt, customers can enjoy Pepperoni Lover’s®, Buffalo Chicken, Chicken Bacon Parmesan, and Meat Lover’s® varieties, each paired with a complementary dipping sauce and a refreshing PEPSI®.

With this strategic move, Pizza Hut is redefining the fast-food landscape by bringing their pizza expertise to the world of burgers. Stay tuned for more exciting developments as Pizza Hut continues to innovate and delight customers with their delicious offerings.