Valentine’s Day is just around the corner, and Pizza Hut is introducing a unique way to help people navigate the tricky waters of breakups during this emotionally charged time. In a surprising move, the popular pizza chain is launching a limited-time offering called ‘Goodbye Pies,’ featuring their new Hot Honey pizza.
Contrary to popular belief, Valentine’s Day is not just about romance and love. In fact, research shows that it’s a holiday associated with a high rate of heartbreak, with 45% of people agreeing that breaking up just before Valentine’s Day is preferable. Additionally, there is a phenomenon known as ‘Red Tuesday,’ which occurs on the Tuesday before Valentine’s Day and marks the day when most breakups happen throughout the year.
Recognizing the emotional challenges associated with breakups, Pizza Hut is introducing the Hot Honey ‘Goodbye Pies’ to help individuals deliver the difficult news in a sweet yet spicy way. These limited-edition pizzas come with personalized custom packaging, allowing senders to include a simple message to ease the pain of the recipient. The pizza boxes even have a space for the sender’s name, adding a personal touch to the breakup process.
To make this process even easier, Pizza Hut is offering a chance to send a free Goodbye Pie by visiting GoodbyePies.com. This offer is available from February 6 to February 14 at select locations in major U.S. cities known for heartbreaks – NYC, Chicago, and Miami, while supplies last. For those not in these cities, the website also provides an option to request Pizza Hut to write a breakup text on your behalf, along with a link to a gift card for the recipient to redeem a free Hot Honey pizza.
Lindsay Morgan, Chief Marketing Officer at Pizza Hut, expressed excitement about the launch of the Hot Honey pizza and the Goodbye Pies, stating, ‘The rising popularity of the sweet-heat flavor profile has led to Hot Honey becoming the most requested test item by our team members, and we are thrilled to have it as the newest addition to our menu. With the launch of Goodbye Pies, we are bringing that perfect blend of sweet and heat experience to real life, delivering spicy news in the sweetest way for Valentine’s Day.’
This unexpected move by Pizza Hut is set to provide a unique and lighthearted approach to an otherwise difficult and emotional situation, offering a sweet and spicy way to deliver the news of a breakup during the Valentine’s season.
