Exciting news for Overwatch fans and supporters of breast cancer research – Pink Mercy is making a comeback! The limited-edition charity skin that raised a staggering $12.7 million for the Breast Cancer Research Foundation (BCRF) in 2018 is returning this month to continue funding lifesaving research.
Players have eagerly awaited this moment, and their persistence has paid off. BCRF and Overwatch® 2 have joined forces to reintroduce Pink Mercy through the ‘Mercy for a Cause’ campaign launching on June 25. This initiative aims to support breast cancer research through the sale of two limited-edition skins, including the iconic Pink Mercy.
Johanna Faries, the president of Blizzard Entertainment, expressed excitement about the partnership, stating, ‘Blizzard is thrilled to be working alongside BCRF once again, bringing attention and funding to such an important cause. Overwatch’s community has shown incredible support in the past, and we hope they will rally once more to aid BCRF’s critical work.’
The original collaboration between Overwatch and BCRF in 2018 was a massive success, resulting in a $12.7 million donation to the Foundation. This donation marked a significant milestone for BCRF and highlighted the impact of gaming communities in supporting charitable causes.
BCRF President and CEO Donna McKay emphasized the importance of ongoing research efforts in combating breast cancer, stating, ‘Overwatch’s innovation in the gaming industry aligns with BCRF’s commitment to advancing breast cancer research. We are thrilled to renew this collaboration and continue our mission of driving change and saving lives together.’
From June 25 to July 8, Overwatch 2 players will have the opportunity to purchase the original Pink Mercy skin for $14.99 and a new Rose Gold Mercy Bundle for $19.99. All proceeds from these purchases, excluding platform fees and taxes, will be donated to BCRF to support vital research initiatives.
In 2018, the partnership between Blizzard, Overwatch, and BCRF facilitated groundbreaking research projects, including the Precision Prevention Initiative (PPI). This initiative focuses on advancing precision medicine in breast cancer prevention through innovative risk assessment methods and early intervention strategies beyond traditional treatments.
Thanks to the generous support from Overwatch players, researchers funded by PPI have made significant strides in breast cancer research, such as developing AI tools for accurate risk assessment, identifying potential tumor-delaying drugs, and creating predictive models for DCIS (stage 0 breast cancer).
As Overwatch 2 enthusiasts gear up to support Pink Mercy and the Rose Gold Mercy Bundle, they are not only enhancing their in-game experience but also contributing to groundbreaking research that has the potential to transform breast cancer prevention and treatment.
