Paramount+’s “A Mountain of Entertainment” campaign is making waves once again, this time featuring an unexpected duo – Buffalo Bills’ Josh Allen and the beloved children’s character, Peppa Pig. The 60-second spot, titled “Crossfire,” marks the 14th installment in the ongoing campaign and is a product of the collaboration between Paramount+ and creative agency Droga5.

Set to air during the NFL Wild Card game on CBS, the ad unfolds on the iconic Paramount Mountain. Viewers are treated to the sight of Josh Allen engaging in a playful game of catch with Peppa Pig, only to have their fun interrupted by the appearance of the Transformers Terrorcon Scourge, voiced by Peter Dinklage. As Scourge attempts to demonstrate his formidable “arm cannon,” NFL on CBS personalities Tracy Wolfson, Jim Nantz, and Tony Romo provide humorous commentary on his efforts, with an unexpected cameo from Dora the Explorer.

The “A Mountain of Entertainment” campaign made its debut during Super Bowl 55 and has since captivated audiences with its lighthearted and entertaining spots, including “Mr. Garvey’s Mountain Survival Skills,” “Storm,” and “Bonfire.” Last year’s Super Bowl ad, “Stallone Face,” featuring Sylvester Stallone, further solidified the campaign’s popularity.

As the anticipation for Super Bowl 58 builds, Paramount+ is gearing up to unveil another ad as part of the campaign, although details remain shrouded in secrecy. Super Bowl 58, set to be broadcast on Feb. 11 by CBS with simulcasts on Paramount+ and Nickelodeon, has already generated significant interest, with the network nearly selling out its advertising slots. Paramount+’s creative contribution will be counted as a spot rather than a traditional ad, aligning with the approach taken for Nickelodeon’s previous Wild Card games.

In a unique move, Super Bowl units have been sold as a single package across CBS and Nick, allowing for ads to run on both feeds. However, clients have the option to tailor their creative based on the network, as reported by Adweek. For the latest updates on Super Bowl 58 advertising, including teasers, full ads, and more, be sure to follow Adweek’s Super Bowl 2024 Ad Tracker for comprehensive coverage.

Stay tuned for the evening of Feb. 11 for in-depth coverage of the commercials during the Big Game. With the excitement building, the stage is set for Paramount+ to once again captivate audiences with its innovative and engaging campaign.