The Kentucky Derby is not just about the horse race or the iconic Mint Julep drink; it’s also famous for the extravagant hats worn by guests. This year, Panera is adding a unique twist to the tradition with their latest creation – the ‘Bread Hat’.

Designed to resemble a bread bowl, the ‘Bread Hat’ is a fascinator-style headpiece that is sure to turn heads. Created by A-Morir Studio, known for their work with celebrities like Jennifer Lopez and Lady Gaga, this hat features a 3D-printed replica of a bread bowl surrounded by colorful ostrich feathers.

The design pays homage to Panera’s popular broccoli and cheddar soup, with the green feathers adding a touch of whimsy to the ensemble. Priced at $21, the hat is available for purchase online and comes with a $100 Panera gift card, allowing buyers to enjoy some of the brand’s delicious offerings.

In addition to the ‘Bread Hat’, Panera has introduced 21 new and enhanced dishes on their menu, including a Chicken Bacon Rancher sandwich, Ranch Cobb Salad, and a Southwest Chicken Ranch salad. Customers can pair their hat with a comforting bowl of creamy tomato or French onion soup for the ultimate Panera experience.

If you’re looking to make a statement at this year’s Kentucky Derby, the ‘Bread Hat’ is the perfect accessory to showcase your style and love for good food. Get ready to stand out on Derby Day with this delectable headpiece that is sure to make you the envy of all your friends.