A new ShopRite store has recently opened its doors in Old Bridge, New Jersey, offering a wide range of products from its affiliated grocery outlets, Fairway and Gourmet Garage. The store, operated by Village Super Market, a member of the Wakefern co-operative, has integrated branded operations and products from the aforementioned banners into its offerings.

Village Super Market, the operator behind the new ShopRite store, acquired assets from Fairway following the company’s second bankruptcy in 2020. Additionally, Village had also obtained Gourmet Garage, a specialty market company based in Manhattan. The Old Bridge ShopRite now features a Fairway Artisanal Cheese Department, overseen by a master cheesemonger, as well as a Fairway signature Olive Bar and chef-prepared meals, sides, and soups from Gourmet Garage. Customers can also find Ruby Foo’s Asian Fusion meals and sushi, along with a Shuk Kosher Kitchen offering certified kosher grab-and-go meals and a Kosher for Passover section.

In addition to the branded food from Fairway and Gourmet Garage, the store offers a diverse range of private label products produced by Wakefern. Responding to local feedback, the store has incorporated a café named Knight’s Loft, inspired by the Old Bridge High School athletic teams. Perry Blatt, the director of E-commerce and Business Development for Village Super Market, emphasized the importance of community involvement in the planning process, stating, ‘It was important to us that the community be part of the planning, and Old Bridge residents told us they wanted premium quality and inspiration. We offer all the value and variety of ShopRite with lots of special surprises we believe customers will love.’

The new ShopRite store in Old Bridge, New Jersey, is poised to provide an enhanced shopping experience, combining the well-known offerings of ShopRite with unique products and amenities from Fairway and Gourmet Garage, catering to the preferences of the local community.