National Donut Day is a day that many donut lovers eagerly anticipate, and this year, Rich Products marked the occasion with the release of new research findings on donut trends. The study, conducted in conjunction with Datassential, revealed interesting insights into consumer preferences when it comes to everyone’s favorite pastry.

According to the research, the donut market is experiencing steady growth, with 56% of consumers purchasing donuts at least once a month. This love for donuts is not limited to a specific demographic, as families, foodies, and younger generations are all contributing to the increasing demand for these sweet treats. In fact, menu inclusion of donuts has risen by 47% in the past decade, showcasing their popularity across various segments of the food industry.

One notable trend highlighted in the study is the shift towards on-the-go snacking. While breakfast remains a popular time for enjoying donuts, more consumers are now reaching for these treats as a convenient snack option. Over two-thirds of respondents indicated that snacking is a top occasion for indulging in donuts, with donut holes emerging as a favorite format for on-the-go consumption. Datassential data further supports this trend, revealing that 76% of consumers either love or like donut holes.

Despite the influx of new flavor options in the market, traditional donut flavors continue to reign supreme. The study found that consumers still have a strong preference for classic flavors, showcasing the enduring appeal of timeless favorites.

Amanda Buonopane, Senior Manager of Strategic Insights at Rich Products, emphasized the importance of staying attuned to consumer trends to help customers stay ahead of the curve. Rich’s commitment to innovation is evident in their product offerings, such as fully-finished donuts with a unique formula that extends freshness and a wide variety of flavored donut holes to cater to diverse preferences.

As National Donut Day celebrations unfold, it’s clear that donuts hold a special place in the hearts of consumers, driving continued growth in the market and inspiring innovative solutions to meet evolving demands.