The Milwaukee Auto Show is set to kick off this weekend at the Baird Center in downtown Milwaukee, drawing car enthusiasts from across Wisconsin to get a glimpse of the latest car and truck models.

According to Jason Fogelson, the senior editor of Autotrader, the current market is favoring car buyers as incentives are on the rise and prices are falling. Fogelson mentioned that auto prices have dropped by 5-7% in the past year for new cars, and incentives such as financing deals and rebates are making a comeback. Additionally, attractive offers like 0% interest rates and appealing lease deals are becoming more prevalent.

Manufacturers have realized the financial implications of maintaining high inventory levels, leading to a reduction in the number of cars available at dealerships. Fogelson highlighted that the average price for a new car is around $47,000, with a limited selection of vehicles priced under $20,000 compared to previous years.

Deedee Taft, a representative from the Auto Show, emphasized the wide range of cars and trucks available for attendees to explore. The event provides an opportunity for individuals to interact with product specialists, learn about new technologies, and assess which vehicles align with their lifestyle.

The Milwaukee Auto Show promises to offer an engaging experience for car enthusiasts, allowing them to discover and compare various models while gaining insights into the evolving automotive industry.