Microsoft has recently made a significant update to its Advertising Editor by adding support for video and Connected TV (CTV) ads. This expansion now includes Netflix inventory and covers 10 different countries.

The move by Microsoft to include Video and CTV ads in its Advertising Editor provides advertisers with the capability to manage video campaigns in bulk. This enhancement streamlines the process, enabling advertisers to reach highly engaged audiences, including those watching popular content on Netflix.

Key features of this update include support for Video and CTV ads in the Microsoft Advertising Editor, the ability for bulk campaign creation, direct video creative uploads, auto-created device targeting based on campaign type, and the availability of Netflix inventory for CTV campaigns in countries such as the U.S., Canada, Brazil, Mexico, U.K., France, Germany, Italy, Spain, and Australia.

Microsoft’s advertising network now extends from web browsing to prominent streaming platforms like Netflix and Hulu, ensuring that brand messages are prominently displayed across various digital platforms. By simplifying video ad management, Microsoft aims to facilitate brands in effectively conveying their stories across diverse digital networks.

This latest update by Microsoft underscores the company’s commitment to enhancing its advertising capabilities and providing advertisers with more tools to reach their target audiences through video and CTV ads.