McDonald’s has recently unveiled a new $5 value meal in an effort to combat inflation and attract customers back to its stores. The fast-food giant is hoping that this new offering will help boost sales and entice customers who have been cutting back on spending.
Starting on June 25, McDonald’s locations across the US will be offering a limited-time ‘ $5 Meal Deal’ which includes a choice of a McDouble cheeseburger or a McChicken sandwich, small french fries, 4-piece chicken nuggets, and a small soft drink.
Joe Erlinger, the president of McDonald’s USA, expressed the company’s commitment to providing great value to its customers, stating, ‘We heard our fans loud and clear – they’re looking for even more great value from us, and this summer that’s exactly what they’ll get.’
The announcement of McDonald’s latest value meal has prompted other fast-food chains to follow suit and introduce similar deals to cater to budget-conscious consumers. Competitors such as Burger King, Wendy’s, and even Starbucks have rolled out their own meal deals in response.
McDonald’s decision to introduce the $5 Meal Deal comes at a time when the company is addressing concerns about its pricing. Erlinger addressed these concerns in an open letter, clarifying that despite various economic challenges, the average cost of a Big Mac has only increased by 21% since 2019.
Customers have been vocal about rising fast-food prices, leading to a decrease in dining out and overall spending. In response to this trend, McDonald’s franchisees are offering additional deals such as ‘buy one, get one’ breakfast sandwiches for $1 in Memphis and a double cheeseburger with small fries combo for $3.50 in Columbus, Ohio.
John Palmaccio, a McDonald’s owner and chair of the Operator’s National Advertising Fund, emphasized the company’s commitment to providing affordable prices and creating memorable experiences for customers.
McDonald’s is gearing up to release its next earnings report in late July, with expectations running high following the introduction of the new value meal.
