Moving away from AI-driven drive-thru ordering, McDonald’s has decided to halt its partnership with IBM for now. The fast-food giant had been testing AI chatbots at over 100 locations but is now looking for alternative partners for this technology.
The decision to end the IBM collaboration by July 26th, 2024, comes after McDonald’s aimed to assess the efficiency of voice-activated ordering systems in enhancing service speed. Although the specifics behind terminating the deal remain unclear, McDonald’s expressed confidence in the future integration of voice-ordering solutions in its restaurants.
Speculations suggest that McDonald’s potential collaboration with Google, hinted at in a previous announcement, could play a role in shaping its AI strategies. Notably, Wendy’s has already delved into AI-driven drive-thru systems, leveraging Google’s technology to streamline customer interactions.
McDonald’s isn’t alone in its pursuit of AI innovations within the fast-food industry. Competitors like White Castle and Wendy’s have also ventured into AI-driven solutions for drive-thru operations. White Castle, for instance, has been exploring AI capabilities from SoundHound, while other chains like Carl’s Jr. and Hardee’s have implemented AI chatbots supported by remote human workers.
While McDonald’s navigates its AI journey for drive-thru services, the company has been actively exploring automation across various operational facets. From mobile ordering and in-store kiosks to drone deliveries and kitchen robotics, McDonald’s continues to push boundaries with innovative technologies.
