Lexington, the horse capital of the US, has sent an unusual message to potential extraterrestrial visitors in the Trappist-1 system, located 40 light years from Earth. The Lexington tourist board has beamed an interstellar advertisement showcasing the city’s music, bourbon, and horses to the distant planetary system.

Using a modified infrared laser, VisitLEX transmitted a coded message along with picturesque images of Lexington to the Trappist-1 system, which Nasa suggests may harbor hospitable planets. The signal, expected to arrive in 2063, aims to entice ET’s cousins with the allure of the city’s bucolic charm and its reputation as the horse capital of the world.