International pop sensation Stefani “Lady Gaga” Germanotta made headlines this week as she was spotted pulling up to the local Whole Foods in a Tesla Cybertruck. The sighting has sparked a wave of social media buzz, with onlookers expressing surprise at the singer’s choice of wheels.
It remains unclear whether the Cybertruck belongs to Lady Gaga herself or her long-time boyfriend, entrepreneur Michael Polansky. Photos captured the singer entering the truck from the passenger side, suggesting that she wasn’t behind the wheel.
Reactions on social media were mixed, with one user likening the Cybertruck to a garbage truck, while another marveled at Lady Gaga’s apparent wealth, alluding to the hefty price tag associated with the unconventional vehicle.
This isn’t the first time a high-profile figure has been associated with the polarizing Cybertruck. Just last month, pop star and producer Pharrell Williams was photographed driving a Cybertruck to a Louis Vuitton store in Miami, only to hilariously struggle with parallel parking and ultimately abandon the vehicle.
Tesla’s Cybertruck has been met with a blend of fascination and skepticism since its release, with some customers expressing disappointment over its range and concerns about the stainless steel exterior showing signs of corrosion. However, the truck’s distinctive design, characterized by a unique polygonal wedge shape, has undeniably captured attention, establishing it as a status symbol for early adopters.
Lady Gaga’s appearance in the Cybertruck adds her to the growing list of A-listers who have been seen behind the wheel, joining the likes of Reddit founder Alexis Ohanian and tennis legend Serena Williams. From a marketing standpoint, leveraging celebrities in the promotion of a vehicle aligns with Tesla’s strategic approach, emphasizing the significance of celebrity endorsements in shaping public perception.
While the Cybertruck has faced criticism for its exterior and performance, the allure of having celebrities like Lady Gaga associated with the vehicle serves as a powerful marketing tool, overshadowing concerns about rust and battery performance. With the Cybertruck continuing to attract attention, it’s evident that Tesla’s strategy of enlisting high-profile individuals to endorse its products remains a key element of its promotional efforts.
