Legendary rock band KISS recently announced their plan to continue their legacy as digital avatars, sparking skepticism and curiosity among fans. In a recent interview with Ultimate Classic Rock, KISS frontman Paul Stanley addressed the initial impression of the avatars and clarified their purpose.

Stanley explained that the avatars, which were introduced during KISS’s final human performance at Madison Square Garden in New York City, are still in their early stages of development. He emphasized that the avatars are not intended to replace the band members but rather serve as a new way to diversify the KISS experience.

Reflecting on the band’s history of successful innovation, Stanley expressed the importance of exploring new opportunities and maximizing their iconic status. Guitarist Tommy Thayer also acknowledged the evolving entertainment landscape, noting that technology is driving the direction of the industry.

Despite the anticipation from fans, KISS revealed that their first avatar performance is not expected until 2027, with the avatars being created by Industrial Light & Magic (ILM) and produced by Pophouse Entertainment, the company behind ‘ABBA Voyage.’ Bassist and vocalist Gene Simmons disclosed a substantial investment of approximately 200 million dollars into the KISS avatar show.