The Kelce brothers, renowned for their incredible achievements in the NFL, are now making headlines in the culinary world with the launch of their new cereal, the Kelce Mix. This exciting partnership with General Mills is set to bring a unique blend of flavors to breakfast tables across the nation, starting in September.
Jason and Travis Kelce, who have collectively secured four Super Bowl championships, are shifting their focus from the football field to the breakfast aisle. The Kelce Mix Cereal promises to be a delightful combination of their three all-time favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs. This innovative mix is a reflection of their personal tastes and a nod to their childhood cereal preferences.
In a recent statement, Jason Kelce expressed his enthusiasm for the project, saying, “I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke. The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.” His remarks highlight the brothers’ commitment to creating a product that resonates not just with their fans but also with cereal lovers everywhere.
During a December 2023 episode of their popular podcast, “New Heights,” the Kelce brothers ranked their top five cereals, revealing their strong preference for the three cereals that make up the Kelce Mix. Travis placed Reese’s Puffs at the top of his list, followed by Cinnamon Toast Crunch and Lucky Charms. Jason, meanwhile, also favored Reese’s Puffs as his number one choice, with Lucky Charms and Cinnamon Toast Crunch following closely behind. This shared love for these iconic cereals laid the groundwork for their collaboration with General Mills.
Travis Kelce added to the excitement, stating, “I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle. We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.” His comments reflect both nostalgia and the joy of bringing their childhood favorites into a new product.
The Kelce Mix Cereal will be priced at $5.96 per box, making it an accessible option for families looking to add a fun twist to their breakfast routine. Alongside the Kelce Mix, General Mills will also release four limited-edition collectible boxes featuring the Kelce brothers’ picks: Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs, and Honey Nut Cheerios, the latter being Jason’s fifth favorite cereal.
Brandon Tyrrell from General Mills shared his thoughts on the collaboration, stating, “Our brands have always brought families together at the breakfast table, so it’s been special to work with Jason and Travis who grew up eating our cereals themselves and could channel their inner child when competing.” This partnership not only celebrates the Kelce brothers’ love for cereal but also emphasizes the importance of family and shared experiences at the breakfast table.
As the launch date approaches, fans of the Kelce brothers and cereal enthusiasts alike are eagerly anticipating the arrival of the Kelce Mix. This innovative product is poised to capture the hearts (and taste buds) of consumers, combining the best of the Kelce brothers’ favorite cereals into one delicious offering that promises to be a hit in grocery stores nationwide.
With the Kelce Mix set to hit shelves in September, it’s clear that the Kelce brothers are not just champions on the football field but also in the kitchen. Their foray into the cereal market is a testament to their creativity and passion for breakfast foods, and it will be exciting to see how fans respond to this new venture.
Stay tuned for more updates on the Kelce Mix Cereal and other exciting projects from the Kelce brothers as they continue to make their mark in various arenas beyond football.
