Joey Chestnut, the renowned champion of the annual Nathan’s Hot Dog Eating Contest, is causing a stir as he finds himself out of the 2024 competition due to a dispute over his endorsement deal with a vegan hot dog brand. The news has left fans in shock as Chestnut, known for his impressive hot dog eating feats, will not be defending his title this year.

The controversy arose when it was revealed that Chestnut had entered into an agreement with Impossible Foods, a prominent producer of plant-based meat alternatives. This partnership led to his exclusion from the upcoming event, much to the disappointment of his supporters.

The Nathan’s Hot Dog Eating Contest, held in Coney Island since 1916, has been a long-standing tradition that attracts competitors and spectators from around the world. Chestnut, a dominant force in the competition, has claimed victory 16 times, showcasing his unparalleled eating prowess.

Last year, Chestnut set a new world record by consuming 76 hot dogs and buns, solidifying his status as a competitive eating legend. Despite his past successes, his decision to align with a rival hot dog brand has raised eyebrows and sparked debate within the competitive eating community.

Major League Eating (MLE), the organization overseeing the Nathan’s contest, expressed their disappointment over Chestnut’s choice to endorse a competing brand instead of participating in the iconic event. The organizers reportedly made efforts to accommodate Chestnut’s requests but drew the line at his affiliation with a different hot dog brand.

While there is a possibility of a resolution before the July 4th competition, Chestnut’s future involvement remains uncertain. In his absence, Geoffrey Esper, the runner-up from last year’s contest, has emerged as the favorite to claim victory this year, according to leading sportsbook Bovada.

The competitive eating world eagerly awaits further developments as the 2024 Nathan’s Hot Dog Eating Contest approaches. With Chestnut’s absence casting a shadow over the event, fans are left wondering about the potential outcome and who will emerge victorious in his absence.