IMPALA, a trade body representing independent music companies in Europe, has called on Apple to reconsider its approach to spatial audio bonuses. The trade body is seeking a more collaborative solution that benefits all involved parties.
IMPALA’s call comes in response to Apple’s introduction of spatial audio bonuses for music labels and distributors. The bonuses are based on the number of streams generated by tracks in spatial audio format. However, IMPALA argues that this approach favors major labels and could potentially harm smaller independent music companies.
Helen Smith, Executive Chair of IMPALA, emphasized the need for a fair and inclusive solution that takes into account the interests of all music industry players. Smith expressed concerns that Apple’s current strategy could exacerbate existing inequalities within the music business.
Furthermore, IMPALA highlighted the importance of fostering a competitive and diverse music industry landscape. According to the trade body, a more collaborative approach from Apple would better serve the overall music ecosystem and support the growth of independent music companies.
Apple’s spatial audio bonuses have sparked discussions and debates within the music industry, particularly regarding their potential impact on the market dynamics and the distribution of streaming revenues. IMPALA’s stance reflects the ongoing efforts to advocate for equitable and sustainable practices in the evolving music business landscape.
This development underscores the complexities and challenges surrounding the implementation of new incentives and technologies in the music industry. As stakeholders continue to navigate these changes, the pursuit of balanced and inclusive solutions remains a key priority for industry representatives and participants.
