Business

IMPACT BBDO Secures Top Spot in MENA Region for Second Consecutive Year

The Loeries rankings for the 2023 year have been released, and IMPACT BBDO has secured the top spot in the MENA region for the second consecutive year. The agency garnered the most Loeries in the Middle East at the 2023 Loeries in Cape Town, including 1 Grand Prix, one Gold, eight Silvers, and 10 Bronzes, along with numerous shortlists. Their campaign ‘Newspapers Inside the Newspaper Edition’ for Annahar clinched the Grand Prix in the Print category.

Notably, 15 members of the IMPACT BBDO team also featured prominently in the rankings, with several individuals claiming the No.1 position in the MENA list, including chief creative officer Ali Rez.

Dani Richa, chairman and CEO of BBDO EMEA, expressed his excitement, stating, ‘I am absolutely thrilled to see our agency once again ranked at the top of the MENA region at the Loeries show. But what’s even more gratifying is seeing 15 of our extraordinary people occupying the leading positions across various categories. This is testament to our team’s talent, dedication, and passion for excellence.’

As a frontrunner in the industry, IMPACT BBDO remains committed to pushing creative boundaries, fostering innovation, and delivering exceptional results for its clients.

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