Hisense is set to introduce the CanvasTV, a new matte television that doubles as a piece of art, providing a seamless integration with your home decor when not in use. This innovative TV, priced at $999 for the 55-inch version and $1,299 for the 65-inch model, offers a more affordable alternative to Samsung’s similar product, The Frame.

Similar to The Frame, the CanvasTV features a 4K QLED anti-glare display, a 144Hz refresh rate, an RGB sensor for adjusting to ambient light conditions, and multi-channel 2.0.2 surround sound. Additionally, it comes preloaded with a variety of art pieces spanning different styles, allowing users to switch between displaying artwork and personal photos with the press of a button.

One of the standout features of the CanvasTV is its motion sensor, which enables the TV to detect when the room is empty and automatically power off, promoting energy efficiency. Hisense also offers a range of frame options, including a teak frame that comes included with the TV, as well as interchangeable white or walnut frames available for separate purchase.

Last year, Hisense showcased its M1 Series TV with a frame at CES, followed by the release of the 55-inch Art TV R7 in China. With the CanvasTV’s launch in the US this summer, it presents itself as the most budget-friendly choice for those seeking a TV that seamlessly integrates art into its design.