Heinz Ketchup and Cheetos are expanding beyond the grocery aisle into the world of fashion with new branded apparel collections that are sure to catch the eye of young consumers.
Heinz Ketchup has teamed up with Kate Spade, the Tapestry-owned fashion brand, to create a limited-edition capsule collection that features the iconic red color of Heinz splashed across a range of summer accessories. The collection includes totes, pouches, small leather goods, tees, footwear, keychains, and phone cases, with one tote designed to look like a foil ketchup pack. This collaboration, dubbed ‘condiment couture,’ celebrates the loyal fanbases of both brands and offers a unique way for fans to show their love for Heinz.
The items in the Heinz x Kate Spade collection are priced between $45 and $398 and are available for purchase at Kate Spade stores, online, and select wholesale locations. This partnership is part of Heinz’s ‘Irrational Love’ creative platform, which aims to connect with consumers in innovative and unexpected ways.
Meanwhile, Pepsico’s Cheetos is also making a fashion statement with limited-edition backpacks featuring Chester Cheetah, the brand’s iconic mascot. These backpacks are created in collaboration with Sprayground, a popular bag and luggage company known for its unique designs. The Cheetos backpacks showcase Chester Cheetah’s trademark smirk, sunglasses, and ‘Dangerously Cheesy’ motto, along with a generous sprinkle of Cheetle dust, embodying the essence of the beloved snack brand.
In addition to the playful Cheetos branding, the backpacks offer practical features such as a fleece-lined laptop sleeve, a velour sunglass compartment, ergonomic padding, and adjustable straps. The design also includes Sprayground’s signature shark mouth graphics, with Chester Cheetah holding a silver shark, adding a touch of edginess to the collection.
Both the Heinz x Kate Spade and Cheetos x Sprayground collections cater to young consumers who are looking to express their individuality and love for these iconic brands through fashion. These collaborations represent a growing trend of CPG companies expanding into lifestyle products and tapping into the passion of their fanbases.
