Google’s John Mueller recently shared insights on recovering from core updates, shedding light on the challenges faced by site owners post-update. In a response to a distressed site owner who witnessed a decline in their site’s performance following the September 2023 update despite hiring SEO assistance, Mueller suggested that the issue might not be singular but a combination of factors. He even hinted that the site may have had a successful run and it could be time to explore new ventures.
Addressing the concerns on Reddit, Mueller emphasized that server issues, reducing ads, disavowing links, purchasing links, or switching to a new SEO plugin may not be the ultimate solutions to the problem at hand. He explained that experiencing server downtime does not necessarily correlate with the observed changes in search rankings, attributing any improvement post-downtime to a mere catch-up mechanism.
Highlighting the impact of prolonged downtime on search rankings, Mueller cautioned that extended periods of server unavailability can lead to pages dropping out of search results, requiring time for reindexing. He also noted that while there may be future core updates offering opportunities for recovery, it is imperative for site owners to reassess their strategies to enhance their positioning.
Emphasizing the need for a comprehensive site strategy rather than minor adjustments, Mueller stressed the importance of adapting to evolving search algorithms. He acknowledged that some sites may need to reevaluate their business models in light of these changes, suggesting that if a site no longer aligns with market trends, it might be time to pivot to a new project.
Referencing the ‘kitchen sink approach’ coined by Glenn Gabe, Mueller underscored the complexity of modern SEO challenges, indicating that pinpointing a single issue affecting a site’s performance has become increasingly difficult. He also alluded to the lingering impact of the September 2023 update, noting the absence of recoveries for affected sites.
As site owners navigate the ever-evolving landscape of search engine algorithms, Mueller’s insights serve as a reminder of the importance of adaptability and strategic planning in maintaining online visibility. By leveraging lessons learned from past experiences, site owners can enhance their optimization efforts and explore new opportunities for growth in the digital sphere.
