Germany’s Euro 2024 base camp, situated in the Bavarian village headquarters of Adidas, aims to revive the spirit of their 2014 World Cup victory. The camp, named the ‘Home Ground,’ was crafted to foster team camaraderie and determination, similar to the impact Campo Bahia had on the team during the 2014 World Cup.
Herzogenaurach, the chosen location for the base, holds historical significance in German sports and football. Former team director Oliver Bierhoff, a Euro 1996 winner, collaborated with Adidas to develop the camp, emphasizing the importance of instilling a winning mentality and spirit among the players.
Unlike the isolated Campo Bahia in Brazil, Herzogenaurach provides a different setting for the team, offering a unique environment for preparation and training. Bierhoff’s vision for the ‘Home Ground’ is to evoke a sense of determination and will to win, mirroring the success achieved at Campo Bahia.
The village’s rich sporting history and tranquil surroundings make it an ideal location for Germany’s national team to prepare for Euro 2024. With a focus on building team spirit and motivation, the ‘Home Ground’ in Herzogenaurach sets the stage for Germany’s pursuit of victory in the upcoming tournament.
