Fresh Del Monte to Serve-Up Goodness as Official Gold Sponsor of the Miami Open Tennis Tournament
Fresh Del Monte, the world’s leading vertically integrated producer of high-quality fresh and fresh-cut fruits and vegetables, has announced its official gold-level sponsorship of the Miami Open Tennis Tournament, scheduled to take place from March 17 to March 31. The prestigious tennis event, held at the Hard Rock Stadium in Miami Gardens, Fla., will now feature Fresh Del Monte’s iconic products, offering a refreshing and healthy experience for fans, volunteers, staff, and players.
As the only produce brand among the 30 official sponsors of the 2024 Miami Open, Fresh Del Monte aims to enhance the fan experience by making its fresh-cut and whole fruit and vegetable products available for purchase. Melissa Mackay, Vice President of Marketing, North America, stated, “The Miami Open is a perfect opportunity for Fresh Del Monte to connect with healthy eating fans right here in south Florida and provide fun brand touchpoints that encourage people to eat more fresh fruits and vegetables.”
Attendees at the tournament will have the opportunity to enjoy Fresh Del Monte’s innovative lineup of sweet, delicious pineapples, along with fresh-cut fruit products that offer a convenient, refreshing snack. Additionally, the brand plans to engage with spectators through various interactive activities, including taking over the stadium’s video boards and offering fans the chance to win seat upgrades by scanning an on-screen QR code. Fans can also participate in the brand’s social media pages for additional entry opportunities.
The Miami Open Tennis Tournament, part of the ATP Masters events, will feature nearly 200 of the sport’s top tennis players. The event, which has been held annually since 1985, draws an attendance of nearly 390,000 people over the course of 10 days. For those interested in attending the 2024 Miami Open, event and ticketing information can be found on MiamiOpen.com. To learn more about Fresh Del Monte, including its products, recipes, and promotions, visit DelMonteFresh.com and follow @DelMonteFresh on social media platforms such as Instagram, Facebook, Twitter, Pinterest, and YouTube.
