On March 4th, in honor of World’s Obesity Day, the French Obese National Associations Collective (CNAO) collaborated with BETC Paris, an ad agency, to launch a pro bono campaign addressing the issue of fatphobia. This campaign aims to raise awareness about the discrimination faced by individuals with obesity.

According to statistics, nearly half of the adult population in France is either overweight or obese, with 47.3% categorized as overweight or obese, and 17% classified as obese. Despite the prevalence of this health issue, individuals with obesity encounter hostility and discrimination in various aspects of their lives, including public spaces, schools, workplaces, medical settings, the media, and even within their own families and social media platforms.

These alarming figures highlight the constant and widespread discrimination against individuals with larger bodies. It is reported that 23% of individuals with obesity and 41% of those with severe obesity experience discrimination.

The campaign, titled ‘The Weight of Words,’ seeks to combat fatphobia by shedding light on the impact of language and societal attitudes. Mercedes Erra, the president and founder of BETC Group, emphasized the ethical and moral imperative of addressing fatphobia, stating that it is crucial to challenge and change the narrative surrounding obesity.

The initiative includes a series of thought-provoking visuals and messages aimed at challenging societal perceptions and promoting empathy and understanding towards individuals with obesity. By leveraging powerful imagery and impactful language, the campaign aims to provoke introspection and encourage a shift in attitudes towards individuals with larger bodies.

Through this collaboration, CNAO and BETC Paris are striving to initiate meaningful conversations and provoke positive change in societal attitudes towards obesity. The campaign serves as a poignant reminder of the importance of empathy, understanding, and inclusivity in addressing complex health issues such as obesity.