When you’re in the market for a new mobile phone, you want to make sure you’ve done your market research before parting with your cash. It’s an investment after all! But we’re here to tell you, there are much more interesting ways to do that than trawling through the internet… at least until February 14. The Samsung Galaxy Experience in Westfield London (White City) is a free immersive experience where you can get hands-on with brand new devices, including the incredible Samsung Galaxy S24 series featuring its pioneering Galaxy AI technology, and it’s open now!

Located in the North Atrium on the ground floor, The Samsung Galaxy Experience is essentially an AI playground where you can interact with the latest innovations Samsung Galaxy has to offer. With a series of interactive zones to explore, you’ll see for yourself exactly how Galaxy AI revolutionises everyday activities.

There’s a lot to discover throughout the experience. But there are three features of the Samsung Galaxy S24 you’ve got to try out on your visit. Imagine being able to learn more about anything that appears on your screen by simply circling it with your finger (be it a word, a cute item of clothing or a landmark in a photo!). The Circle to Search with Google function allows you to do exactly this by conducting a full Google search on whatever you’ve circled. Plus, with Live Translate, you can point your camera at foreign text and see it translated before your eyes. And finally, the Object Eraser feature lets you remove unwanted passersby from your photos. Pretty cool, right?

So, if you’re in the area, why not pop in and get a feel for the future of smartphones? The Samsung Galaxy Experience is open until February 14, so you’ve got plenty of time to check it out. And who knows, you might just fall in love with the Samsung Galaxy S24 series!