Business

EU Antitrust Head to Meet with Apple CEO and Other Tech Giants

The European Union’s antitrust head, Margrethe Vestager, is set to meet with Tim Cook, CEO of Apple, and other tech giants next week. This meeting comes at a time when Apple seems to be taking a more cooperative approach towards antitrust issues and gearing up for a potentially more collaborative relationship with competition authorities.

According to Reuters, Vestager’s visit to the United States will include meetings with the chief executives and senior executives of five major US tech companies. Alongside Tim Cook, she will also meet with the leaders of Alphabet, Broadcom, and Nvidia, as well as OpenAI’s Chief Technology Officer Mira Murati and its Chief Strategy Officer Jason Kwon.

The primary focus of these meetings will be European digital regulation and competition policy. While no specific details have been disclosed, it is likely that Vestager and Cook will delve into two reported plans by Apple and whether these measures will be adequate to satisfy the competition regulator.

The first reported plan involves Apple’s willingness to open up the iPhone’s NFC chip to third-party apps. Currently, only the Apple Wallet app has access to the near-field communications (NFC) chip, giving it an advantage in contactless payments over competing mobile wallet apps. However, Reuters recently reported that Apple has offered to allow third-party apps access to the chip, potentially addressing concerns about anti-competitive behavior.

Another key topic of discussion is likely to be Apple’s exclusive control over the sale of third-party iPhone apps through the App Store. With complete authority over which apps are permitted in the store and the terms set, including the commission fees, Apple has faced scrutiny from regulators, including the European Union, for potential violations of competition law. The Digital Markets Act (DMA) stipulates that Apple must allow competition in the iPhone app market, potentially necessitating the allowance of competing app stores on the iPhone by April of this year.

As Apple navigates these antitrust issues, its willingness to engage in discussions with the EU antitrust head and other industry leaders signals a potential shift in its approach to regulatory compliance and competition in the digital market.

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