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Business

Emirates Flies Real Madrid to Riyadh for Spanish Super Cup Match

Dubai-based Emirates, the world’s largest international airline and the ‘Official Main Partner’ of the legendary Real Madrid soccer team, recently flew the team’s squad from Madrid to Riyadh in Saudi Arabia. The specially chartered flight was arranged to transport the 2021/22 Champions League winners to the Saudi capital for their Spanish Super Cup match against arch-rivals Athletic Madrid on January 10, 2025.

The team traveled in style onboard one of Emirates’ 144-strong fleet of Boeing 777-300ERs, experiencing bespoke inflight services to rest and recharge ahead of the match. The players were treated to a customized menu featuring creative culinary delights inspired by their trip, along with specially branded touchpoints and meticulous attention to detail. They also enjoyed a wide selection of shows, movies, and music on Emirates’ inflight entertainment system.

Emirates has been the official partner of Real Madrid since 2011, providing support as the team’s official shirt sponsor to reach its massive fanbase of over 500 million loyal followers worldwide. The airline has previously provided aircraft and special charter flights for Real Madrid on various tours and sporting events, including those in the Kingdom of Saudi Arabia. The partnership between Emirates and Real Madrid is set to continue until 2026, marking the longest shirt sponsorship deal in the history of La Liga.

Emirates’ commitment to sports extends beyond soccer, as the airline has announced its continued support for Real Madrid until 2026. This partnership stands as the longest shirt sponsorship deal in the history of La Liga, solidifying the strong bond between the two iconic organizations.

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