On April 11, 2024, the Abramson Cancer Center (ACC) Community Outreach and Engagement team at Penn Medicine presented a culturally sensitive educational video at the American Association for Cancer Research (AACR) Annual Meeting 2024. The video aimed to address prostate cancer screening disparities and was well-received by a diverse group of over 600 men over the age of 40 in the Philadelphia region.

The team’s findings revealed that the educational video effectively increased knowledge about prostate cancer and screening while reducing uncertainty about obtaining prostate cancer screening. Post-video surveys indicated that 93 percent of men expressed their intention to undergo a prostate-specific antigen (PSA) screening blood test for prostate cancer, which was offered by the research team during 14 different community health events.

Dr. Carmen Guerra, the senior author of the study and professor at the University of Pennsylvania, emphasized the importance of dispelling myths and misconceptions surrounding cancer screenings. She highlighted the significance of ensuring that individuals from all backgrounds understand their screening options. Dr. Guerra also addressed the aversion some men have towards physical prostate exams and emphasized the availability of a simple, non-invasive blood test to check PSA levels as an alternative screening method for prostate cancer.

Prostate cancer disproportionately affects Black men, who are more likely to be diagnosed with and die from the disease, yet are less likely to undergo prostate cancer screening compared to white men. Despite the presentation of the same educational material, research has shown that Black men are less likely to receive prostate cancer screening than white men. This disparity may be attributed to myths, medical mistrust, and financial barriers.

To specifically address the Black community in Philadelphia, the research team designed a brief educational video, which was shared at health events hosted by trusted local organizations. These included community, faith-based, and occupational groups. Men attending these events were also offered a free PSA blood test to screen for prostate cancer. The video featured a conversation between a urologist and a local pastor, who is a Black prostate cancer survivor.